Just like a joke that needs to be explained is not a good joke, a product that does not explain itself is not a good product. This applies to both physical and digital products such as reports and websites. We help you design and develop digital products that maximize user experience and can be used in self-service.
Digital products such as BI reports, websites and applications must be designed so that users can quickly find their way around them. To ensure this, these products must be well structured and planned. Users should achieve their goals with little effort. For example, data analysts should be able to find information in a report as easily as possible, or customers should be guided quickly to complete a transaction. Effective UX design is characterized by not being flashy. The better the UX design, the less noticeable it is to the end user.
Good UX design provides far more benefits than just a satisfied end user
Increased productivity and quality – Good UX design is characterized by sensibly structured interfaces. The important functions are brought to the forefront. This allows users to perform the desired actions more quickly and business analysts to more easily find the data they need within a report.
Reduced learning time – Through user-centric design, good UX design not only reduces the time it takes to perform individual tasks, but also reduces the time it takes to learn new products and processes. New functionality can be used sooner, data can be analyzed more easily, and insights can be gained more quickly.
Less rework – Simpler processes and user interfaces allow users to quickly self-orient within products. This increased level of process autonomy and transparency results in fewer usage errors and a reduction in the number of change requests and support tickets.
As a company with more than 30 years of experience in conceptualizing, creating and enhancing digital products, we can support the complete development cycle from planning to the creation of wireframes, mockups and prototypes to finalization. By combining business knowledge, technical expertise and creative thinking, we can support you at every stage of the project, provide advice and deliver a complete solution from a single source.
The focus of UX design is on the end user, so it is important to identify the target group and define their needs. Through our years of experience, we can provide personalizable questionnaires for requirement profiles and define user personas.
Whether it is a BI report, a website or an application: Based on the elicited requirements, we can support the creation of concepts and build and analyze information architectures. Based on this analysis, we can, thanks to our technical know-how, develop initial wireframes and mockups and create a prototype early in the project that reflects the structure of the final product.
From the insights gained and the feedback from the prototype, we can create the final product. During this process, we can draw on proven knowledge and best practices from a variety of projects and incorporate them into the implementation process, thus keeping the number of iterations small.
User satisfaction and usability is measurable. By evaluating user data using statistical methods and modern technologies such as process mining, we can quickly and efficiently uncover, analyze, and fix the weak point of solutions and thus shape a better user experience.
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