Data culture and data literacy are key concepts for companies to make the transition to data-driven business models and take full advantage of the digital transformation. If these concepts are put into practice, they create an environment in which data-based strategies can become reality.
Data culture and data literacy are key concepts for companies to make the transition to data-driven business models and take full advantage of the digital transformation. If these concepts are put into practice, they create an environment in which data-based strategies can become reality.
If a strategy is first to be derived from a vision and this is later to become reality, the focus must no longer be placed solely on the technology of the data and analytics systems. The first step is to be able to collect and process data. Creating a culture (data culture) that understands data and the profit from it as a resource and creating skills (data literacy) to benefit from the data are important transformational steps and building blocks to make the digital transformation a success.
Make data-driven decisions, increase productivity and promote a customer-oriented focus.
Resource – Data should be seen as a resource for gaining information, recognizing and exploiting competitive advantages, developing new products and business models and acquiring and retaining customers.
Culture – Data culture leads to the use of data at all necessary levels and influences communication and collaboration. Data underlies actions and decisions at all levels of the organization and influences the business model.
Abilities – it’s about collecting, managing, evaluating and applying data in a critical way.
Skills – employees should be empowered to actively use data. Data literacy is the foundation and fundamental skill of digital transformation.
Competence – the digitalization of existing processes can be intensified and new business models can be created.
synvert saracus has focused on data and information as an important resource since it began more than 30 years ago. On the way to becoming a data-driven organization, we therefore not only provide support with technical design, development work and operations. Achieving the use and benefits of data and the creation of corresponding skills and a data culture have always been important to us.
As early as the strategy development stage, synvert saracus is concerned with setting the course in the right context so that the use of new data and technologies can later be put into practice and benefits can be achieved. This means that the organization, corporate culture, employees and maturity levels of data literacy are also taken into account from the outset – with the aim of making profitable use of the “data treasure” in all its various facets.
With a culture that sees data as a strategic value, processes, structures and business models can be developed in a new way. Awareness of the relevance of data should be established at all levels of the organization. synvert saracus can lay the foundations for this with its own seminars, training courses and webinars as well as long-term development programs.
Sometimes it takes examples to fire the imagination. synvert saracus has extracted many sample use cases from its consulting practice to visualize how the technologically leading companies work with their data, learn from the data and achieve benefits. In workshops, we can use this to raise awareness of data usage and unleash creativity for your own company.
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